Nigel Reed - Critical thinker, persistent, problem solver with a willingness to share knowledge

These character traits describe Nigel and are the foundation behind his 40+ years in the IT and Internet and also his achievements as an accomplished soccer coach - both of which demand a high level of problem solving and knowledge sharing to "get the job done".

Nigel started his IT career in 1979 and by 1989 was the co-owner of a successful software development company for 15+ years.

Still working in the software industry, currently as a Business Intelligence Analyst, Nigel has embraced the Internet world and has researched and used many tools and techniques for his own projects, like creating Rank and Rent sites, building Chatbots, building SMS loyalty system for companies etc.

Subscription marketing (email or SMS) has been at the forefront of the methods Nigel has used for his own projects, and also to help provide companies with a predictable lead generation model.

This website is devoted to sharing knowledge of the tools and techniques Nigel has utilised for lead generation and subscription marketing to help companies develop a sound digital marketing platform.

In his personal life, Nigel is a father of two adult boys and has been actively involved in athletics and soccer, and you will often find him at the Eastern Lions Soccer Club, where he has been coaching , mainly youth and adult soccer, since 1999.

I hope you get some value out of this website

To do more for the world than the world does for you, that is success. Henry Ford

Note: my recommendations are based on the tools that I believe will help you the most based on experience of using them.

Nigel Reed